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Recently Interbrand, the world’s largest brand consultancy, released its 2009 rankings of the top global brands of 2009.
So what is a global brand, exactly? A global brand is one that has transcended the linguistic and cultural challenges of entering foreign markets. Widely recognized global brands have successfully implemented the namesake and desirability of their products to consumers in many countries.
The Top Ten Global Brands of 2009:
1. Coca-Cola
2. IBM
3. Microsoft
4. GE
5. Nokia
6. McDonald’s
7. Google
8. Toyota
9. Intel
10. Disney
The largest jump up the chart was Amazon.com, which jumped fifteen places to #43. The largest fall was UBS of Switzerland, which dropped from #41 to #72.
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