China currently exists as one of the most desired markets in the global business world. With E-Commerce on its current rise globally, the key then, is finding a way to reach China’s online customer base. As of 2009, China had roughly 384 million internet users, and that number is expected to hit 650 million in 2015. It’s safe to say that many online retailers around the globe are seeking a way to penetrate China’s market. The best way to do this is to gain a better understanding of the consumers they’re trying to sell to.