Recently, Doug Barry of the U.S. Commercial Service, interviewed Rich Steffens, who is head of the Senior Commercial Office in the Ukraine. In the interview, Mr. Steffens describes the learning curve required to effectively market and do business in the Ukraine and the larger former Soviet bloc. He also describes the major industries and natural resources which shape the way business is done, and the future markets that might emerge there. He also describes ways in which the U.S. Commercial service can, and has provided assistance to those seeking to do business in the Ukraine.
Check out the video version of the interview, or read the transcript!