The Michigan State University Center for International Business (MSU-CIBER) has recently released the 2009 Market Potential Index for Emerging Markets (MPI).
The study focuses primarily on emerging markets, designated by The Economist magazine. A market is determined to be an emerging market based on the distinction that it is on the cusp of transforming into a developed nation from a developing one. The economies of these nations comprise over half of the world’s population, provide a large share of the world’s output, and generally have very high growth rates in their economies, which are all key aspects of market potential.
The MPI compiles statistics from a variety of sources and then analyzes them according to eight dimensions:
Market Growth Rate
Market Consumption Capacity
These dimensions are found to be one of the best ways to indicate how poised for growth a country's market is, and subsequently, which markets are ideal to enter into for the international business person.