Publish Date:

The International Business Center has published its 2021 Market Potential Index (MPI). The MPI aims to assess market attractiveness for the largest 97 economies by comparing eight dimensions: market size, market intensity, market growth rate, market consumption capacity, commercial infrastructure, market receptivity, economic freedom, and country risk. This year's top market is China, which has held the leading spot on the Market Potential Index since 2014.  India, Singapore, Hong Kong, and Canada make up places two through five on the list, respectively. The top five markets on the MPI are the same countries as the 2020 MPI report, with Hong Kong and India swapping places on this year's report.

Publish Date:

Every year globalEDGE publishes its Market Potential Index (MPI) in order to assess a market’s attractiveness for international business. The Market Potential Index ranks the market potential of the 97 largest economies (not including the U.S.). With the MPI, determining which international market to enter is no longer an overwhelming task. The world’s largest economies are ranked based on several dimensions, allowing appropriate marketing strategies to be developed for each particular country. The MPI for 2018 had a few countries make surprising leaps in the rankings. Over the course of this blog, we will discuss some of the noticeable trends in these markets.

Publish Date:

Every year globalEDGE publishes its Market Potential Index (MPI) in order to assess a market’s attractiveness for international business. The Market Potential Index provides a detailed ranking of 26 emerging countries. With the MPI, determining which international market to enter is no longer an overwhelming task. Emerging markets are ranked based on several dimensions, allowing appropriate marketing strategies to be developed for each particular country. This year the MPI highlights several significant trends among emerging markets. We will now take a closer look at some of these trends in order to obtain a better idea of the importance of emerging markets in international business.

Publish Date:

With some of the largest economies in the world struggling to grow, companies are looking to emerging markets to boost sales. Global corporations are testing their limits as they reach into new untouched markets. While there are many challenges that come with selling in a new market, there is also great potential. Many global companies are discovering this fact as they see emerging markets growing their sales.

Publish Date:

When globalEDGE released its Market Potential Index (MPI) for 2011, it’s no surprise that Asian countries dominated the top of the rankings. For several years now, countries in Asia have been considered the leading emerging markets in today’s economic climate. This year, Singapore found itself as the highest rated emerging market in the MPI rankings. Looking at Singapore, there are several factors that contributed to its success in this year’s rankings.

Publish Date:

This week we will be taking a look into how developing countries around the world are competing in international markets. Many developing countries have expansive natural resources but have not yet reached their full exporting potential. We will discuss how these countries trade and what industries are expanding into these new markets. While some of these countries may be small, they still have huge opportunities for growth.