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The Rocky Mountain News, Colorado’s oldest newspaper service, is a prime example of the downward trend for newspapers. As the newspaper approaches its 150th anniversary, parent company E.W. Scripps has acknowledged that it is entertaining offers to buy the newspaper. Along with the Denver Post, a counter-part in the Colorado newspaper business, the two newspapers have seen a $100 million loss in classified advertisement reviews. The online publication of the Rocky Mountain News has more, which leads to the question, what caused the downfall of the newspaper?