Almost every person has grocery shopping as a weekly chore. With the COVID-19 pandemic, there has been a shift in the way consumers shop for their groceries. Companies like Amazon and Instacart were the only options in the past, yet the competition has been changing rapidly with new opportunities entering the market. First, it is a growing industry, with total sales doubling since the start of the pandemic. Consumers in the United States spent USD 1.7 trillion online between March 2020 and February 2022, which is USD 609 billion more than they did in 2018 and 2019. In 2022, the amount of money spent online was expected to hit USD 1 trillion for the first time, according to Adobe, who anticipates that increase to continue this year.