globalEDGE Blog - By Tag: future-of-business-blog-series

This is the fifth post in a five-part blog series focused on future trends in business.

Advertising has evolved from traditional print, television, and radio ads to today's multi-channel mobile and online media campaigns. With more data being collected and analyzed than ever before, many aspects of advertising have become integrated and therefore more apt at addressing consumer needs. The future of advertising lies in the connectivity of our devices and in the data derived from our activity. This post will explore the effect these advancements have on consumers and highlight opportunities for businesses.

This is the fourth post in a five-part blog series focused on future trends in business.

Most people have heard about blockchain, either in the news, in a conversation or on social media. Many recognize the term but could not explain what it is. Blockchain was originally created for Bitcoin, a digital currency, but now is the backbone of a new internet. The technology allows digital information to be distributed and not copied which has led to blockchain to be called “digital gold” as well as factors such as its durability and robustness. It cannot be controlled by a single entity and has no single point of failure. This leads to an utter transparency of data and it being incorruptible. All these positive sides of blockchain have led it to become a large benefit to businesses in the future.

This is the third post in a five-part blog series focused on future trends in business.

Technology is an ever-increasing field, especially in today’s world.  The advancements we are currently experiencing are greater than the entirety of society’s past.  By 2020, the amount of information available via digital gateways will grow from the current five zettabytes to 50 zettabytes (in perspective, one zettabyte is equal to 10^12th gigabytes, or over 15 billion flash drives).  Subsequently, for almost all global actions, there are digital footprints left behind—every Google search in China, use of a Nest home system in the United States, or activation of a trending smartphone app in South Africa leaves behind data and information.  Enter, big data.

This is the second post in a five-part blog series focused on future trends in business. 

Huge corporations are working towards achieving a sustainable business environment. This is achieved when businesses are able to manage the triple bottom line. The triple bottom line is the process by which a business is able to meet the three sustainability pillars - financial, social, and environmental efforts.

This is the first post in a five-part blog series focused on future trends in business. 

In this weeks blog series, we plan on outlining the future of international business by taking a look at the trends of automation, sustainability, marketing, big data, and blockchain. As the fourth industrial revolution transpires, we are to expect variation with how we interact with technological devices and with how these devices communicate with one another.