The World Series is one of the biggest American sporting events of the year. The games brought in an average of 11.75 million viewers in the 2021 MLB World Series, with a high of 14.3 million viewers in the series’ final game. The viewership ratings made a remarkable recovery from the 2020 COVID-19 World Series, where only 9.7 million average viewers tuned in to watch the World Series. During the first game of the 2020 World Series, they were only able to bring in 9.1 million viewers, which is the lowest number of viewers ever for a World Series game. This was a significant decrease compared to 2019’s World Series, which brought in 23 million viewers for the seventh game. It was projected that Game 7 brought in 400 million dollars in total advertisement revenue. Despite the fluctuating viewers, the World Series is undoubtedly the center of attention for baseball fans, as well as for companies looking to show off their brand.
globalEDGE Blog - By Author: Brendan Matey
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Since Thursday, February 24th, when Russia invaded Ukraine, tons of companies, from clothing companies such as Nike to media services such as Netflix, have decided to cut ties with Russia and suspend their services. The reason behind the decision to close their stores in Russia is to express their disapproval of Russia invading Ukraine. Apple, who just expanded into Russia with a brand-new office building in Moscow, Russia, was hiring people to work in the building right before the invasion, so they didn’t just cut off their products in the country, but also the use of the brand new building.
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Have you been missing a loved one that lives across the globe? Now might be your chance to finally see them. For the first time in 18 months, the United States has finally opened its borders to tourists since they closed the border at the beginning of the pandemic in March 2020. Since the pandemic, the global travel industry has lost hundreds of billions of dollars in the last 18 months, due to a lack of tourism. In New York City during the pandemic in 2020, it lost $60 billion dollars in revenue and caused 89 thousand people to lose their jobs in retail, arts, culture, transportation, and hotels.