Direct-to-consumer (DTC) retailing is a popular strategy for brands to develop relationships with customers, utilize digital channels of selling, and skip the middle man when it comes to product sales channels. In the times of COVID-19, the rush to e-commerce and digitalized sales channels has created an opportunity for more brands to branch out into the direct-to-consumer market. From clothing to makeup to food subscriptions and even orthodontic wear, this strategy presents convenience to both consumers and suppliers. Let’s take a look at the brands and methods behind direct-to-consumer retailing.
globalEDGE Blog - By Tag: retail-blog-series
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In recent news, the world’s second largest retailer, Carrefour, has elected to invest further in its international investment. Known for stringent regulations in the retail industry, India has traditionally protected the smaller, independent markets and local communities that run them. Carrefour’s entrance provides a great case study of the importance of understanding the international market where a firm expands. Lets take a brief look at the conditions in India that Carrefour became familiar with before “cracking the code."
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There are a few key observations that many have noticed about consumers in this new economy:
- Shoppers are less impulsive, more needs-based
Some say the recession made a correction in consumer behavior especially in the U.S. The means simply aren’t there for as much shopping on impulse. Those adjusting to changing consumer behavior are advised to in turn adjust their merchandise mix and price points accordingly.
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The fashion industry makes up a major portion of the retail around the world. Fashion retailers are found in every country, each one trying to have the latest trends at the best price. However, this is much more difficult than it may sound. There are people working ‘round the clock to ensure that fashion retailers know what is going to sell next.
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Stores Magazine provides the Top 250 Global Retailers list made in 2010 using revenues from 2008. The combination of great marketing, good customer service, and the ability to reach multiple demographics, has shaped these companies into the successful international businesses they are today:
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It's time for our readership to be rewarded with yet another blog series! This week's series will be focusing on contemporary issues in the retail industry The topcs we'll be covering include an overview of the top global firms in the retail business, a look at the ever-so-fashionable fashion industry, consumers, and last-but-not-least, purchasing behavior, and how consumers are shopping in new, different ways.