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FTX was founded in 2019 by Sam Bankman-Fried. Based in the Bahamas, the crypto exchange allowed users to trade cryptocurrency. With a surge in interest in crypto, the company rapidly grew to earn more than $388 million in net income in 2021. Before FTX’s downfall, many referred to Bankman-Fried as the J.P. Morgan of the crypto world. The founder would cut deals and buy out rivals, growing his personal net worth to billions of dollars. This all changed on November 11th when the FTX Group once worth 32 billion dollars filed for bankruptcy, forcing him to step down as CEO.

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A unique digital asset.  The definition of a nonfungible token (NFT) may be simple in writing, but its applications stem to far-reaching uses that encompass a plethora of opportunities.  In its essence, nonfungible means the token can’t be exchanged for another thing of equal value and each token is an entirely original and unique piece.  An NFT could be an entirely blockchain-originating image.  This same image could have an exact duplicate that is a completely different NFT because of its varied blockchain code.  On April 16th, 2021, a single NFT created by the infamous whistleblower, Edward Snowden, sold for 5.4 million dollars.  So what are these new digital assets, and how are they being used in the global business world?

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This is the fourth post in a five-part blog series focused on future trends in business.

Most people have heard about blockchain, either in the news, in a conversation or on social media. Many recognize the term but could not explain what it is. Blockchain was originally created for Bitcoin, a digital currency, but now is the backbone of a new internet. The technology allows digital information to be distributed and not copied which has led to blockchain to be called “digital gold” as well as factors such as its durability and robustness. It cannot be controlled by a single entity and has no single point of failure. This leads to an utter transparency of data and it being incorruptible. All these positive sides of blockchain have led it to become a large benefit to businesses in the future.

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Venezuela is in the midst of a political and economic disaster and has faced hyperinflation, an increasingly worthless physical currency, and heightening food and medicine shortages. Recently, Venezuela has turned to blockchain, and the cryptocurrency boom as a potential method to fund its debt and develop a stable currency. The Petro and Petro Gold have the potential to replace the bolivar, which was the countries primary currency in the past.

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Blockchain is a platform where transactions are recorded.  It is an open source available for all parties involved. Participants in each transaction generally have their own ledger; however, Blockchain serves as a shared ledger. It eliminates the need for intermediaries in transactions and reduces the paper process, increasing efficiencies and lowering costs. Blockchain is known for being a platform on which Bitcoin and other cryptocurrencies trade, however, it is not limited to that.It can track all sorts of data in a structured format.

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Initial Coin Offerings, or ICO’s, are a new and quickly growing way for startups to raise capital. Despite being a relatively new phenomenon the total value of ICO’s has been proliferating with nearly $1.5 billion dollars being raised since the start of the year. That value seems outlandish when compared to the mere $256 million of funding that was raised in the entirety of 2016.

While the value of ICO’s has grown nearly six-fold in the past year, many people are still in the dark regarding the new trend that is sweeping investors and startups across the globe. Essentially, ICO’s are a cross between more traditional IPO’s and crowdfunding. During and ICO a company issues “coins”, or digital tokens, similar to the popular cryptocurrencies bitcoin and Ethereum. Investors can then purchase these coins and conceivably can use them to purchase a good or service from the company at some point in the future. The value of these coins will theoretically increase in value, as long as others continue to invest. An important distinction between IPO’s and ICO’s is that investors in an ICO do not receive equity in the company and don’t really have anything tangible behind their investment besides a promise for the ability to be able to purchase a good or service from the company in the future. A second differentiator between traditional methods of raising capital and ICO’s is the amount of regulation. Given that the concept of an ICO is so new, the space is largely unregulated allowing companies to prepare for and launch in ICO in a matter of weeks as compared to the months it takes for companies to clear regulatory approval for IPO’s.

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Let’s start with a quick overview of what a cryptocurrency is.  It is a digital currency and is known for its unique feature, in that it is not issued by any central authority, therefore, cannot be controlled and manipulated by any government. Bitcoin is one of the oldest and most popular cryptocurrencies. It, as well as the other cryptocurrencies, are stored and transferred on Blockchain – a peer-to-peer network that validates and records all transaction and is considered to be the ledger for all cryptocurrency transactions. This network eliminates the need for a middle man (financial institutions), however, there are miners who validate the transactions through a process called “mining” and are rewarded free bitcoins for their work. It is important to know that Blockchain’s uses are not limited to just cryptocurrencies and many industries are discovering how they could take advantage of this ledger system. For the sake of simplicity, I will be focusing primarily on one cryptocurrency, Bitcoin, as there are more than 900.