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This is the fifth post in a five-part blog series focused on the consumer products industry.

Between 2002 and 2012, Latin America experienced impressive growth of its middle class as the incomes of the poor were rising at a faster rate than the incomes of the rich. Many consumer-packaged-goods (CPG) companies leveraged this progress as an opportunity to expand their products into Latin American markets and capitalize the middle class as a new customer base. However, the growth rates of poor incomes significantly slowed down after this “Golden Decade” due to economic crises and depression. The incomes of the rich continued to climb even higher, leading Latin America to be the most unequal region in the world. While the middle-class has expanded, it is certainly not thriving and has had relatively low purchasing power. This is why Latin Americans are focused more on saving and spending wisely, and the region's consumption trends highlight that people purchase CPGs heavily based on their perception of the product’s value.

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This is the fourth post in a five-part blog series focused on the consumer products industry.

The European consumer goods industry is in the process of a drastic transformation that could leave the industry looking unrecognizable in the next decade. A variety of forces are driving these developments, including market demographics, changing consumer preferences, new technology, and a changing regulatory landscape.

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This is the third post in a five-part blog series focused on the consumer products industry.

Companies in the consumer goods sector that are trying to expand may want to start looking to Asia.  If a company successfully gains recognition in Asia it could mean a huge amount of profits, however, this is an extremely difficult market for foreign companies to penetrate.  Because this region is experiencing income and economic growth, the people are able to do more and more discretionary spending.  In Asia’s emerging economies, there is about $4 trillion in new spending and as the millennial generation gains income, there are many new first time spenders. 

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This is the second post in a five-part blog series focused on the consumer products industry.

Adaptability, innovation, and differentiation are three important qualities consumer product (CP) companies must uphold in order to be successful in the ever-changing global market. The North American market upholds these ideas well through adapting technological improvements and having a good feel for the market climate. In turn with these abilities, the countries also work well with meeting the demands of their consumers, working through consolidating markets and executing strategies proficiently.

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This is the first post in a five-part blog series focused on the consumer products industry.

This month’s blog series will provide an overview of the consumer product industry and its future outlook, and then we will analyze the industry by region: North America, South America, Asia, and Europe. By the end of this week, these blogs will offer you a thorough summary of what’s happening in the consumer product industry and emphasize the importance of the industry in the global market.