This is the third post in a five-part blog series focused on the consumer products industry.
Companies in the consumer goods sector that are trying to expand may want to start looking to Asia. If a company successfully gains recognition in Asia it could mean a huge amount of profits, however, this is an extremely difficult market for foreign companies to penetrate. Because this region is experiencing income and economic growth, the people are able to do more and more discretionary spending. In Asia’s emerging economies, there is about $4 trillion in new spending and as the millennial generation gains income, there are many new first time spenders.