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As technology advances and connectivity increases, countries are closer to each other than ever. Economically, trade blocs have increased partnership among countries and encouraged production specialization. Politically, countries are moving towards a free market and competing for additional foreign investments. Recently, however, these trends seem to be going in a slightly different direction. Governments are encouraging more domestic investments and developments. A stronger sense of nationalism is developing while the term "globalization" now has a negative connotation to some audiences.

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This is the fourth post in a five-part blog series focused on the consumer products industry.

The European consumer goods industry is in the process of a drastic transformation that could leave the industry looking unrecognizable in the next decade. A variety of forces are driving these developments, including market demographics, changing consumer preferences, new technology, and a changing regulatory landscape.

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A Hope in the Hollers

Trade and trade agreements are blamed by many people for a decline in good paying jobs, wage stagnation, and other ills.  There’s a widespread belief that globalization and its corporate and multinational organization enablers have handed right-wing nativist groups a club with which to bash free market liberalism, a philosophy that has prevailed since the end of the World War II.