Live stream selling is a newer form of e-commerce that is changing the way consumers around the globe shop. This new way of shopping allows businesses of any size to demonstrate and display their products to a much larger audience than traditional shopping. As restrictions continue because of the pandemic, many consumers are turning to live stream selling as a way to stay connected and receive a more authentic way of shopping that can be done from anywhere. Consumers have continued to look for an interactive and personalized experience throughout the pandemic. Businesses can provide this experience through live stream services such as TaoBao or Tmall, and even Instagram, Facebook, or Amazon.