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In recent years, the fashion industry has faced significant changes in the designing, manufacturing, and selling of apparel.  The transition is from a more traditional “seasonal” fashion cycle to the “fast fashion” method of producing clothing items.  Fast fashion offers consumers clothing at a quicker pace and fast fashion companies such as Sweden-based H&M and Spain-based Zara are organized differently than higher-end fashion brands that have been operating on the seasonal fashion cycle for years.

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A health-and-wellness storm has been sweeping through countries around the world. It has affected and shaped numerous industries, from food to technology. Of course, the ever-changing fashion industry is hopping on the bandwagon as well. This time, it has partnered with the sports industry to create apparel that can be worn not only during workouts. Athleisure wear gave exercise attire a stylish twist in addition to innovative fabrics that are designed for people to have a laid-back, yet stylish lifestyle.

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Indian apparel exporters have got some things to worry about on their hands: the flat growth of apparel demand in the United States for the last eight months and the severe demand slowdown in the European Union (E.U.). Retail sales in the U.S. have remained flat during 2019, following growth of approximately 4.6 percent during 2018. What might follow this is an undoubted effect on order flow but could also result in a renegotiation of trade regulations and the receivable cycle for Indian exporters.

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E-commerce sales have been growing over the past decade at a rapid rate and the online retail economy is booming. According to the US Census Bureau, 9.6% of all retail sales were from e-commerce sales during the second quarter of 2018. This percentage was only 4.4% in the second quarter of 2010. This post will discuss the reasons behind the shift from brick-and-mortar businesses to online retail stores.

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One of the major trends in the fashion industry for 2018 will be the rise of vegan fashion, according to The Future 100 report from J. Walter Thompson Intelligence.  As social media use has risen throughout recent years, it has become easier for individuals to share opinions on various social and environmental issues with others all over the globe.  One issue that has attracted media attention is the treatment of animals in the fashion industry.  According to People for Ethical Treatment of Animals, more than a billion animals are killed every year in the leather industry.  Also, many of the chemicals used in the tanning process have a harmful effect on the environment and on the workers that handle them.  As millennials gain buying power, it is important for companies to reflect the same values as their customers, and 66% of Millennials all over the world reported that they are willing to spend more on fashion brands that provide sustainable and eco-friendly products.

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A collaboration between Supreme, a top-tier streetwear brand, and Louis Vuitton, a high-end fashion company, has produced a hoodie that costs upwards of $7 thousand.  Another collaboration between Supreme and The North Face, a winter outerwear company, gave way to a $600 backpack.  So what’s causing this uptick in prices for everyday items?  Streetwear—the casual clothing of a style worn especially by members of various urban youth subcultures—is one of the world’s fastest growing industries, with an estimated value of $309 billion.

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As political season in China begins between the National People’s Congress and the Chinese People’s Political Consultative Conference, there have been concerns with the consumption of luxury goods. China has gone to extremes measures to prevent the issue of inequality by banning politicians to speak publicly about spending on luxury goods. With increases in social media, people have been able to show how wealthy they are by posting to websites such as Tumbler, Instagram, Twitter, and Facebook. Recently, there was an online argument between a Chinese socialite and a member of a sports car club over who has more money. As Asian countries begin to crack down on the over the top display of wealth, could luxury goods retailers be affected?

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Retailers around the world are beginning to test new strategies that are designed to strengthen their brand and increase their relevance to customers. One strategy that is gaining increasing popularity around the world is Fast Fashion – read more about it in February's Newsletter.  Another strategy being used by clothing manufacturers is producing their products using Fair Trade principles.

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What is the first thing that comes to mind when you think fashion? Glamorous shows? A plethora of famous names? How about an international business?

The fashion industry is hard to get into and just as hard to keep up with. Trends are constantly changing which creates the need for extensive research which in the fashion industry is known as fashion forecasting. It is the process of analyzing past buying patterns and using them to make projections about the future. This is what defines the new trend for the season. It is presented to critics and customers in what is the most significant event in the industry - fashion week.